Learning from Failure
Failure is a source of labels that often we connect with an action that is not successful, and so applied, the label is to make people who said we could not afford. This is the spirit lower our people to become successful. At the moment we are still small, the failure does not have meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and will not be running. Due to speak, write and walk through failure that must be incalculable amount. Similarly in the business world can also emulate a failure in our infancy and we can learn from the failure.
Coca-Cola experienced a failure in the first year of sales. Sales made by Coca-Cola beverages in place in the front desk and spend 73.96 dollars to the campaign through banner ads and coupons. Failure to make the Coca-Cola to create awareness of other media, the mass media, which have more strength disbanding other media at that time and promote Coca-Cola with the atmosphere of merriment.
Matsushita accounted for the first time is a plug adapter. This adapter has indeed diusulkannya to her employer earlier but did not get a response. To create this product, along with four Matsushita i take four months. Once the product is so, it appeared that no one would buy this product.
In 1993, Compaq, which at the time as the sale of the PC market leaders, through cutting the price to rival Dell. The result Dell Computer suffer losses 65 million dollars in the first six months, which caused almost bankrupt. Dell to learn from failure. He tried to find other ways to sell computers. Dell eventually make a very fundamental change in business process re-engineering that is called. in the business introduce the E-Commerce. In 1999, Dell can sell 1.7 million dollars per day through the site E-Commerce. Dell shares rose 2,000 percent in two years. Dell is able to compete with world-class companies such as IBM, Compaq, HP, and Bell-NEC. Even the market share and profits continue to increase and eventually become the largest PC seller in the world.
When Mr. Suyanto started the business with friends, he experienced repeated failure of the back. He started with the failure of a book salesman, salesmen telex by phone, and car salesmen shine materials. Primagama that only get 2 students in this campaign has been doing quite frequently. CV. Wijaya, the company that serves the car care services, which eventually die. Similarly start a business center computer education "IMKI", only 3 students and AMIKOM trusted by only 6 students. Mr. Suyanto with friends to try to learn from failure, and then make corrections and fix to achieve success.
To the failure of strategy
Anthony Robbins in the book Unlimited Power, said that most people in our culture be programmed to be afraid to fail. Actually, we all want something but never get another. We all have failed the test, suffering in love that makes the frustration is not successful, menyususn business plan, which then failed. The results of the word "that people used successfully, they do not see failure. They do not believe in failure. That did not count them.
People always get a successful outcome. Success super-success of our culture is not who does not fail, but people who know that they try something and do not get what they want, they get a learning experience. They use what they have learned and try something different course. They take new actions and produce new results. Abraham Lincoln is not the most experienced failure of at least 11 before becoming president. Asa Candler buyer the right packaging of Coca-Cola had failed to market the drink in the soda factory in 1899. Steve Jobs did not license the Macintosh operating system to other parties into the operating system fails to control the world, which is now held by Microsoft, Steve Jobs even had its own is kick out from Apple. Akio Morita of Sony had also failed because they did not like the Betamax video license better than VHS made Matshushita. Now video is VHS, because Matshushita would license the technology to other parties. Warren Bennis from Xerox had failed because they decided not to sell the PC, Xerox has the technology better than the other. Henry Ford failed in producing and marketing the ships and aircraft compared with producing and marketing the car. Soichiro Honda that is known about other people's success is only 1% of the failing 99% of people who are not known.
One of the assets useful today than yesterday is the experience of the day. People who fear will fail to behave is not something that may not be effective. This prevents them from taking action that can actually ensure the achievement of their desire. People who believe in the almost guaranteed failure is unavoidable presence. Failure is something that does not matter dipersepsikan by the people who achieve greatness. They are not intended by the failure. They do not invest emotionally-negative emotions to something that is not effective. But surely there is no failure, but the results are not in accordance with what we want.
